The Rise of Skincare-Infused Makeup in the Philippines: 2025's Beauty Game-Changer

In 2025, the beauty landscape in the Philippines is witnessing a significant shift towards skincare-infused makeup. This trend caters to the modern Filipina's desire for products that not only enhance beauty but also nourish the skin. As the lines between skincare and makeup blur, consumers are embracing hybrid products that offer the best of both worlds.

What is Skincare-Infused Makeup?

Skincare-infused makeup refers to cosmetic products formulated with ingredients traditionally found in skincare. These products aim to provide coverage and color while delivering skincare benefits such as hydration, sun protection, and anti-aging properties.

Common examples include:

BB and CC creams with SPF and moisturizing agents
Foundations enriched with hyaluronic acid or vitamin C
Lipsticks containing nourishing oils and vitamins
Mascaras formulated with lash-conditioning serums

Why is This Trend Gaining Popularity in the Philippines?

Several factors contribute to the rise of skincare-infused makeup in the country:

Climate Considerations

The Philippines' tropical climate makes lightweight, breathable makeup essential. Products that offer skincare benefits help combat issues like dryness or oiliness caused by humidity.

Busy Lifestyles

With fast-paced urban living, Filipinas seek multi-functional products that streamline their beauty routines. Skincare-infused makeup reduces the need for multiple steps, saving time without compromising on skincare.

Growing Skincare Awareness

An increased focus on skincare education has led consumers to prioritize skin health. As a result, there's a demand for makeup that supports, rather than hinders, skincare goals.

Top Skincare-Infused Makeup Products in the Philippines (2025)

Here are some of the most popular hybrid beauty products making waves this year:

Tinted Moisturizers with SPF

Brands like Happy Skin and BLK Cosmetics offer tinted moisturizers that provide light coverage, hydration, and sun protection, perfect for daily wear.

Serum-Infused Foundations

Vice Cosmetics has launched foundations enriched with niacinamide and hyaluronic acid, catering to those seeking a flawless finish with skincare benefits.

Lip Tints with Nourishing Oils

Sunnies Face offers lip tints formulated with coconut and jojoba oils, ensuring vibrant color and moisturized lips.

Mascara with Lash-Enhancing Serums

Careline has introduced mascaras containing biotin and peptides, promoting lash health while providing volume and length.

Benefits of Skincare-Infused Makeup

Embracing this trend offers several advantages:

Enhanced Skin Health

Regular use of makeup with skincare ingredients can improve skin texture, hydration, and overall appearance.

Simplified Beauty Routines

Combining skincare and makeup steps reduces the number of products needed, making routines more efficient.

Cost-Effectiveness

Investing in multi-functional products can be more economical than purchasing separate skincare and makeup items.

Travel-Friendly

Hybrid products are ideal for travel, minimizing the number of items to pack without sacrificing skincare or makeup needs.

How to Incorporate Skincare-Infused Makeup into Your Routine

To make the most of these products:

Identify Your Skin Needs: Choose products that address your specific skin concerns, such as dryness, oiliness, or sensitivity.
Patch Test New Products: Ensure compatibility by testing new items on a small skin area before full application.
Layer Wisely: While these products are multi-functional, they can be layered with other skincare or makeup items as needed.
Maintain a Skincare Regimen: Continue with a basic skincare routine to support the benefits provided by hybrid products.

The Future of Skincare-Infused Makeup in the Philippines

As consumers become more discerning, the demand for products that align with both beauty and skincare goals will continue to rise. Local brands are expected to innovate further, introducing more advanced formulations and catering to diverse skin types and tones.

Moreover, the emphasis on clean beauty and sustainable practices will influence the development of skincare-infused makeup, with brands focusing on eco-friendly packaging and ethically sourced ingredients.

Conclusion

The emergence of skincare-infused makeup marks a significant evolution in the Philippine beauty industry. By combining the aesthetic appeal of makeup with the nurturing qualities of skincare, these products offer a holistic approach to beauty. As this trend continues to grow, embracing hybrid products can lead to healthier skin and more efficient beauty routines.

Local Influencers Leading the Skincare-Makeup Movement

Filipino beauty influencers are playing a key role in promoting skincare-infused makeup. Popular content creators like Rei Germar, Raiza Contawi, and Toni Sia have featured hybrid products in their tutorials, increasing awareness and trust among their audiences. Their product reviews, GRWM (get ready with me) content, and skincare-first makeup routines are drawing millions of views, influencing purchasing decisions across age groups.

“When Rei Germar showed her tinted serum routine on TikTok, the product sold out nationwide within a week.”

Gen Z and Millennial Appeal

Skincare-infused makeup resonates particularly well with Gen Z and millennial consumers in the Philippines. These demographics value efficiency, sustainability, and transparency. They also gravitate towards brands that align with their values, including cruelty-free formulations, vegan options, and recyclable packaging.

Many of these young consumers are embracing the minimalist aesthetic, choosing dewy, glowing skin over heavy glam looks. This shift has encouraged the use of BB creams, skin tints, and cheek/lip hybrids over traditional foundation-and-powder combos.

Brands to Watch in 2025

Several local and international beauty brands are gaining popularity among Filipina consumers due to their innovative skincare-meets-makeup formulas.

Happy Skin

Known for their “Second Skin” line, Happy Skin combines makeup pigments with skincare actives like niacinamide, squalane, and hyaluronic acid. Their cushion foundation and multitasking sticks are top picks for working professionals and beauty minimalists.

BLK Cosmetics

BLK is focusing on affordable clean beauty. Their color-adaptive lip oils and skin tints are formulated with vitamin E and plant-based oils, making them ideal for everyday wear in humid climates.

Vice Cosmetics

Vice Ganda’s beauty line has expanded into skincare-infused foundations and concealers. Their "Radiance Complex" includes SPF, niacinamide, and licorice extract to even out skin tone while offering medium-to-full coverage.

Issy & Co.

Issy & Co. has rapidly grown into a cult favorite thanks to its skin-on-skin approach. Their Active Skin Tint features SPF 35, broad shade inclusivity, and is enriched with Centella Asiatica and sodium hyaluronate.

Online Shopping and TikTok Shop Boom

The digital boom has made skincare-infused makeup widely accessible via Lazada, Shopee, and especially TikTok Shop. The rise of “live selling” in the Philippines has made real-time reviews and flash sales incredibly influential. Consumers are drawn to demos showing how a single product can moisturize, even skin tone, and act as a highlighter — all within minutes.

“TikTok Shop has become the new Sephora for Gen Z in the Philippines,” one trend analyst quipped.

Tips for Choosing the Right Skincare-Infused Makeup

Read the Label: Look for proven skincare ingredients like hyaluronic acid (hydrating), niacinamide (brightening), or panthenol (soothing).
Match Skin Type: Oily skin types may benefit from matte-finish tints with salicylic acid, while dry skin types should opt for creamy textures with ceramides.
Check SPF Levels: Many hybrid products include SPF, but they shouldn't replace your dedicated sunscreen. Layer them for extra protection.
Patch Test Always: Some actives like retinol or AHA/BHA are rare in makeup, but when present, they require testing for sensitivity.
Buy from Verified Stores: Due to the rise in counterfeit products, always buy from official online shops or trusted retail stores.

Final Thoughts: Beauty Meets Function

The Filipino beauty market is no longer just about surface-level aesthetics — it’s about beauty with benefits. Skincare-infused makeup is here to stay because it aligns with modern values: health, time efficiency, self-care, and smart spending.

As 2025 unfolds, we expect even more brands to enter the hybrid beauty space, pushing innovation while keeping the unique skin needs of Filipinas in mind.

Whether you’re a working mom, a college student, or a full-time influencer, there’s a skincare-makeup hybrid product out there designed to enhance your glow, protect your skin, and simplify your routine — all at once.